About This Course
A beautiful product means nothing if it doesn't solve a real user problem. User Experience (UX) Research shifts product development from assumptions and guesswork to evidence-based decision-making.
In this advanced course, you will learn to uncover deep insights about user needs, behaviors, and pain points. You will master both qualitative methodologies (interviews, observational studies) and quantitative analytics (A/B testing, heatmaps) to drive strategic design choices.
Skills You Will Gain
Course Syllabus
Module 1: Foundations of Discovery & Planning
Learn to separate assumptions from facts. Formulate strong research questions, define project scope, and choose the right methodology for the problem at hand (generative vs. evaluative research).
Module 2: Qualitative Research & Interviews
Master the art of the user interview. Learn how to write unbiased discussion guides, conduct effective moderated sessions, and analyze qualitative data using thematic analysis and affinity mapping.
Module 3: Journey Maps & User Personas
Translate raw research into actionable artifacts. Create deep, empathy-driven user personas and design complex user journey maps that highlight friction points and business opportunities.
Module 4: Usability Testing
Put prototypes into the hands of real users. Learn how to set up, facilitate, and analyze both moderated and unmoderated usability tests to validate design decisions before writing a single line of code.
Module 5: Quantitative Data & A/B Testing
Support qualitative insights with hard numbers. Understand how to design effective surveys, read behavioral analytics (heatmaps, click tracking), and run statistical A/B tests to optimize conversion rates.